BVA and ITN Productions launch second year of Veterinary View partnership

24 March 2016

The British Veterinary Association (BVA) and ITN Productions are pleased to announce the second year of Veterinary View - an innovative communications partnership to produce a news and current affairs-style programme for and about the veterinary profession.

The first year of the collaboration produced a series of short films, approximately four minutes each, which made up the Veterinary View programme that premiered at BVA Members’ Day last September. Since then thousands of vets and members of the public have tuned in via its screenings at London Vet Show, vets.tv and the BVA’s YouTube, Facebook and other social media channels.

This year’s project will create new content for another in-depth, online programme aimed at the veterinary sector as well as animal owners and the wider UK public. It will continue to explore the role and value of the veterinary profession, and look at the challenges and opportunities facing the profession now and in the future.

BVA President Sean Wensley said:

“Following the success and feedback that we’ve received in response to the first year of Veterinary View, it’s exciting to be continuing the partnership with ITN Productions – giving us the opportunity to promote the fantastic and wide-ranging work of the veterinary profession for a second year running. We’re currently planning the content for this year’s series of short films and it would be great to get BVA members’ ideas for areas of the profession they would particularly like to see championed on screen.”

ITN’s news-style films will combine key industry and sector interviews and reports with sponsored editorial profiles highlighting successes in veterinary treatment, innovation in medicine and technology, and progress in veterinary education, training and recruitment.

The second programme will be premiered exclusively for BVA members at BVA Members’ Day in Bristol on 22 September 2016.

Simon Shelley, Head of Industry News, ITN Productions, said:
“ITN Productions are delighted to be partnering with the British Veterinary Association again, examining the major themes affecting the sector and interviewing its key players. We’re excited to embark on the second year of this project to engage with and inform all those with an interest in the future of the veterinary profession.”

For more information or to participate in the programme, please contact Charles Woodward via email at Charles.Woodward@itn.co.uk.

BVA Media Office