Your Voice in the media

BVA aims to ensure the veterinary voice is heard through national and regional media. Since 2014 the Voice of the Veterinary Profession surveys have played a key role in ensuring BVA is visible in the mainstream medias well as in trade and specialist press.

We have doubled our media coverage by nearly since 2013, with the help of statistics from the Voice surveys. Hundreds of news stories, all with vets’ interests and voice at their heart, have been generated by survey statistics from the answers members gave us.

Highlights of media coverage

2017: Dog breeding

Look after your pugs: South East vets’ warning over pets overheating, Eastbourne Herald, 15 July 2017

2016: Puppy trafficking

Vets warn of puppy misery, as a third suspect illegal imports, Good morning Britain, 7 December 2016

Vet profession

A vet's most difficult task: euthanising healthy pets, The Telegraph, 15 August 2016

2015: Dog health

2m dogs have still not been microchipped, The Times, 1 July 2015

2014: non-stun slaughter

Unstunned meat 'should be labelled', Daily Mail, 4 November 2014

Your voice in local media

Local media can be a great tool for communicating animal health messages to owners. By working with your local media you can help to educate owners in your area, and to promote the Local practices are often best placed to contribute such stories, and statistics from the Voice surveys can be a valuable tool for supporting these messages on a local level 

Since the end of 2015, we have provided survey panel members with news release templates based on Voice survey statistics about a range of topics of interest to local media. These can be tailored by vets to their respective locations using regional statistics also sourced from the survey.

In 2016, we made this process even easier for members by producing a local media guide for BVA Members to use when engaging directly with the press.

We plan to release more templates in 2017 but we’re also happy to provide support for members, doing their own media engagement. If you are approached by local media, or are looking to proactively engage with them, and would appreciate some advice please contact the BVA media team on 020 7908 6340 or on media@bva.co.uk.

  • Media guide for vets

    Media guide for vets

    Tips and advice to help your practice achieve local media coverage.