This year In Practice celebrates its 40th anniversary.
We know that it continues to be a much-loved journal among readers and is regarded as the top benefit for BVA members.
We decided to mark its birthday with a redesign and give In Practice a more modern look and feel, in keeping with its sister title Vet Record, while retaining its own identity and authority.
We’ve refreshed the colour palette and provided signposting for each section (orange for all clinical articles – the heart of the journal – grey for management articles and green for opinion articles [Everyday Ethics and A Practitioner Ponders]).
We’ve also opted for a cleaner font since the old one was sometimes criticised by readers as being difficult to read.
And we’ve introduced new logos to identify content by type. These logos will also be used by the BVA to brand their CPD sessions, providing a...