As part of the original Vet Futures project back in May 2015, we commissioned a public omnibus survey to gauge levels of trust and perceptions of value for money. The results were positive: 94 per cent said they trusted the profession generally or completely and 70 per cent rated their vet positively (at least ‘fair’) for value for money.
The Vet Futures Action Plan built on this work recommending that BVA, RCVS and others continue to develop communications tools to improve customer understanding of veterinary costs and promote the value of veterinary care.
As we enter the final year of the Vet Futures Action Plan (2016–2020), RCVS commissioned follow-up research to determine whether anything had changed from the original results.
The good news is that trust remains extremely high: again, 94 per cent report that they completely (34 per cent) or generally (60 per cent) trust vets. Also mirroring...