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Walk like a vet; think like a client

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A BVA Voice of the Veterinary Profession panel survey in 2015 revealed that 98% of vets report that their clients consult Dr Google before coming to the practice and 80% are concerned that owners delay seeking veterinary help.

How well do vets understand the human nature that dictates their relationships with clients?

Many animal owners approach their pet’s health issues by thinking about them in a human medical context, which may or may not be helpful. For farmers, the motivations to recognise and improve animal welfare may include market forces, regulation and/or education.

In this session we will hear about research to better understand how different animal owners approach decisions about welfare, and we will explore what some of the barriers to owner understanding might be and how we can overcome them using a range of tools.


Zoe Belshaw MA Vet MB Cert SAM Dip ECVIM-CA MRCVS, Research, Centre for Evidence-base Veterinary Medicine (CEVM), University of Nottingham
Professor Becky Whay NDA BSc (Hons) PhD, Professor of Animal Welfare and Behaviour, Universit of Bristol, School of Veterinary Sciences
Session chaired by John Fishwick MA VetMB DCHP DipECBHM MRCVS

Running time: 74 minutes:
Part of BVA Congress at London Vet Show 2016.

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London Vet Show

London Vet Show is a national two day conference and exhibition which offers world-class clinical and business content to veterinary professionals. The show has nearly 400 exhibitors and six clinical streams of world-class Continuing Professional Development (CPD).