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British Veterinary Association challenges Which? magazine's unfair survey of pet owner experiences

21 Dec 2023

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The British Veterinary Association responds as consumer magazine Which? invites its readers to share negative experiences of taking their pet to the vet.

British Veterinary Association challenges Which? magazine's unfair survey of pet owner experiences Image

The invitation to readers comes ahead of the findings of the Competition and Markets Authority review of the veterinary sector, which are expected early next year.

British Veterinary Association President Anna Judson said: “Vets deliver highly specialised, tailored care for the UK’s pets and the cost is a fair reflection of investment in medical equipment, supplies and medicines, and the time vet teams dedicate to the care of each patient. The British Veterinary Association welcomed the Competition and Markets Authority’s review but it is important not to pre-empt the findings. It’s therefore very disappointing to see Which? magazine canvassing its readers for only negative experiences of veterinary care. Any conclusion it draws will clearly fail to provide a balanced and accurate picture of veterinary care in the UK and has the potential to be highly damaging to the morale and wellbeing of vet teams, many of whom are already under severe pressure going into the busy festive period.”

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