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Transparency and client choice guidance

The resource sets out a range of simple measures that practices can take to increase transparency of fees, transparency of practice ownership, and prescribing and dispensing, giving veterinary professionals the tools needed to address some of the provisional concerns raised in an initial review by the Competition and Markets Authority (CMA).

Full guidance includes information on: 

  • Transparency of fees and the value of veterinary care
  • Benefits of transparency fees
  • Price lists for frequently offered services
  • Displaying fees and communicating value
  • Facilitating payment 
  • Delivering client choice and contextualised care 
  • Prescribing and dispensing medicines
  • Transparency of practice ownership and referral services 


Read BVA news article on resource.

Full guidance


Summary sheet