Choose assured products for animal welfare

We're raising awareness of the great work of the UK’s farm assurance schemes, and encouraging shoppers to purchase farm assured produce.

UK Farm assurance schemes #ChooseAssured

What is the #ChooseAssured campaign?

We’re encouraging the veterinary profession and the wider public to choose UK farm assured products. Farm assurance schemes utilise veterinary expertise to set high standards of animal health and welfare.

Our #ChooseAssured infographic covers the 7 main UK farm assurance schemes and provides information on how they set standards for welfare at slaughter, veterinary involvement, behavioural opportunity, responsible use of antimicrobials, biosecurity, lifetime assurance, and protecting the environment.

UK farm assurance schemes empower shoppers to make sustainable and ethically informed choices about the food they buy, including the impact of food production on animal health and welfare.

How can you get involved?

  • Use and share the BVA #ChooseAssured: UK Farm Assurance Schemes infographic

  • Support our 'less and better' campaign by reducing your consumption of animal-derived products while maintaining proportional spend so that this spend is directed towards higher animal health and welfare products.

  • Tell us how you #ChooseAssured via social media. Tag @BritishVets with your message and photos.